Context

Quick description of the campaign to give others context. Basically a t;ldr.

Topic

Describe the topic of the campaign and what aspects will be covered in it.

Timeline

• List out the timeline for the campaign with dates and descriptions
• 12/31 description
• 1/15 description
• 2/1 due date
• 2/8 launch

Possible Titles (Would “support” exclude sales?)

• Brainstorm titles for the campaign
• Should spend about 50% of our time on coming up with a catchy title
• How to title are always good
• Titles that leave the reader intrigued are good too

Outline

• Outline the campaign and all the parts

Areas of Ownership

• Outline: @Andy Cook 
• Reg landing page: @Shauni Deshmukh
• Landing page: @Nelson Joyce

Promo Plan

• Promotional activities and 

Outcome and benefits

Describe the outcome and benefits for each party working on this. What are the results? How will we measure whether this campaign was a success or failure?