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Competitor Battlecard Template

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Competitor Name: [Competitor's Name]


[Provide a brief overview of the competitor, highlighting their key strengths, weaknesses, and market positioning.]

Competitor Details:

  • Industry: [Industry or market segment in which the competitor operates]
  • Founded: [Year of competitor's founding]
  • Headquarters: [Location of competitor's headquarters]
  • Key Products/Services: [List the main products or services offered by the competitor]

Competitive Analysis:

  • Strengths: [Identify the competitor's major strengths, such as unique selling points, market share, or technology advantages.]
  • Weaknesses: [List the competitor's weaknesses, including areas where they lag behind or have vulnerabilities.]
  • Differentiators: [Highlight what sets the competitor apart from other players in the market.]

Market Share:

  • Estimated Market Share: [Provide an estimate of the competitor's market share in the industry.]
  • Market Positioning: [Explain how the competitor positions itself in the market, such as a low-cost provider or premium brand.]

Customer Base:

  • Target Audience: [Describe the competitor's primary target audience or customer segment.]
  • Customer Satisfaction: [Indicate any information on customer satisfaction or loyalty for the competitor.]

Pricing Strategy:

  • Pricing Model: [Explain the competitor's pricing model, such as cost-based, value-based, or competitive pricing.]
  • Pricing Range: [Provide an idea of the competitor's pricing range for their products or services.]

Sales and Marketing Strategies:

  • Sales Approach: [Outline the competitor's sales approach, such as direct sales, resellers, or online sales.]
  • Marketing Tactics: [Identify the competitor's marketing tactics, including advertising, promotions, and digital marketing efforts.]

SWOT Analysis:

  • Strengths: [List the competitor's internal strengths that give them a competitive advantage.]
  • Weaknesses: [Identify the areas where the competitor is vulnerable or lacking compared to others in the market.]
  • Opportunities: [Identify potential opportunities in the market that the competitor can capitalize on.]
  • Threats: [Highlight external factors or challenges that pose threats to the competitor's business.]

Competitive Intelligence:

  • News and Updates: [Include recent news or updates related to the competitor's business, product launches, or acquisitions.]
  • Public Perception: [Discuss how the competitor is perceived in the market and among customers.]


[Summarize the key findings from the competitor analysis and identify areas where your company can leverage strengths and address weaknesses to gain a competitive edge.]


Note: This template provides a starting point for creating a competitor Battlecard. Customize it to include relevant information specific to each competitor you analyze. Regularly review and update the Battlecards to stay up-to-date with changes in the competitive landscape.