Omnichannel
Omnichannel refers to a seamless and integrated approach to customer service that connects all channels a company uses to communicate with customers—such as email, phone, web, social media, and in-person interactions—into a cohesive experience.
This strategy ensures that customers receive consistent service regardless of how or where they choose to interact with a company.
Omnichannel service and support is crucial for modern businesses as it meets customers' expectations for accessible, efficient, and integrated support across all platforms.